March Madness: Ed’s Supply Partners with News Channel 5 to Promote Rheem Heating and Cooling
April 5, 2018
Ed’s Supply has partnered with News Channel 5 for 2018 to promote the Rheem brand and Rheem dealers through commercials, online videos, and website marketing.
As the NCAA Men’s Basketball Tournament unfolded, News Channel 5 aired Rheem Pro Partner commercials each night of the tournament during the 10pm newscast. These 15-second commercials book-ended one of the commercial breaks, so that the likelihood of consumers viewing the commercials was maximized.
As well, a few of our local Rheem Pro Partners are featured in short HVAC basics videos in the “Now You Know How” section of the News Channel 5 website. From choosing the right air filter to regular maintenance basics, viewers learn fundamental truths about their HVAC systems from qualified Rheem professionals.
These videos are marketed to viewers via Facebook, Youtube, the News Channel 5 App, and the News Channel 5 website. So far, the videos have reached over 80,000 people, with more than 30,000 views!!! If you would like to view the videos, follow the link below.